Honda’s Three Joys: How the Founder Understands Human Psyche

Honda’s Three Joys: How the Founder Understands Human Psyche

Ever owned a Honda? I have one. And I enjoy driving a Honda.

 

While reading the book A Whole New Engineer by David Goldberg and Mark Somerville, a brilliant piece on the coming revolution in engineering education, I came across this gem from Soichiro Honda, the man who originated the now-giant car company.

 

In 1951, he wrote this manifesto to his employees in a company newsletter, also known as Honda’s Three Joys. You can find it here.

 

Honda Monthly No. 4

December 1, 1951

 

The Three Joys

 

I am presenting “The Three Joys” as the motto for our company. These are, namely, the joy of producing, the joy of selling, and the joy of buying.

 

The first of these, the joy of producing, is a joy known only to the engineer. Just as the Creator used an abundant will to create in making all the things that exist in the natural universe, so the engineer uses his own ideas to create products and contribute to society. This is a happiness that can hardly be compared to anything else. Furthermore, when that product is of superior quality so that society welcomes it, the engineers joy is absolutely not to be surpassed. As an engineer myself, I am constantly working in the hope of making this kind of product.

 

The second joy belongs to the person who sells the product. Our company is a manufacturer. The products made by our company pass into the possession of the various people who have a demand for them through the cooperation and efforts of all our agents and dealers. In this situation, when the product is of high quality, its performance is superior, and its price is reasonable, then it goes without saying that the people who engage in selling it will experience joy. Good, inexpensive items will always find a welcome. What sells well generates profits, as well as pride and happiness in handling those items. A manufacturer of products that do not bring this joy to people who sell those products is disqualified from being a manufacturer worthy of the name.

 

The third, the joy of the person who buys the product, is the fairest determiner of the products value. It is neither the manufacturer nor the dealer that best knows the value of the product and passes final judgment on it. Rather, it is none other than the purchaser who uses the product in his daily life. There is happiness in thinking, “Oh, I’m so glad I bought this.” This joy is the garland that is placed upon the products value. I am quietly confident that the value of our company’s products is well advertised by those products themselves. This is because I believe that they give joy to the people who buy them.

 

The Three Joys form our company’s motto. I am devoting all my strength in order to bring them to reality.

 

It is my hope that all of you, as employees of the company, will exert every effort so that you never betray this motto. I also hope that our agents will understand my desires in this regard so that we may continue to benefit from cooperation.

 

In the post-WWII era of assembly lines, in a mechanistic industry such as car manufacturing, I love that Honda understood that his was a human endeavor. Given that everyone involved was human, it was important to him to establish joy as the essential drive to live and work well. In a sense, this newsletter is very much in sync with our generation’s aspirations of combining work, passion, and play into one.

 

These three joys capture the essence of doing good work, that there’s pleasure in doing something well and doing something right. They’re timeless principles that every organization would do well to emulate.

 

Still curious? Couple this with how engineering needs to be a work with soul, using individuality as an asset in the joyful act of creating something, and how a creator uses his free will to transform a thought into reality.

 

Hope Jahren’s Love Letter to Life and Science

Hope Jahren’s Love Letter to Life and Science

Hope Jahren’s memoir, Lab Girl, is beautiful and poetic love letter to science, to the world of trees and plants. When a scientist also has the gift of language, something like a miracle gets produced. Jahren seems to weave words so naturally, putting together words that mere mortals don’t usually put together, unexpectedly, surprisingly, and wonderfully.

I have recommended this book many times, and will continue to do so in the future. I guarantee that you will never look at a tree the same way again.

If you are not yet convinced, here is a trailer for the book with excerpts read by the author herself.

To give you a taste of Jahren’s tapestry of words, here are some of my favorite quotes from Lab Girl.

In this quote, Jahren reminisces the garden she built with her mother in her childhood. But it’s not a typical description of a garden.

My strongest memory of our garden is not how it smelled, or even looked, but how it sounded. It might strike you as fantastic, but you really can hear plants growing in the Midwest. At its peak, sweet corn grows a whole inch every single day and as the layers of husk shift slightly to accommodate this expansion, you can hear it as a low continuous rustle if you stand inside the rows of a cornfield on a perfectly still August day.

Only someone in love with plants can notice this amazing fact and put it down in those words.

 

 

Each of us is both impossible and inevitable. – Hope Jahren

In the book, the narrative of Jahren’s life is interspersed with poetic reflection on the life of a tree, perhaps as a metaphor, a lesson, or just for fun (or all of the above). She has a way of pulling you into the mystery hidden in the silent lives of trees, and also perhaps the silent life of a researcher. Here is the first one on a tree’s initial stage of life: a seed. As if describing a baby, Jahren infuses life to this Earth’s tiny detail that we often overlook.

A seed knows how to wait. Most seeds wait for at least a year before starting to grow; a cherry seed can wait for a hundred years with no problem. What exactly each seed is waiting for is known only to that seed. Some unique trigger-combination of temperature-moisture-light and many other things is required to convince a seed to jump off the deep end and take its chance—to take its one and only chance to grow.

When the seed decides to begin its incarnation as a tree,

Each beginning is the end of a waiting. We are each given exactly one chance to be. Each of us is both impossible and inevitable. Every replete tree was first a seed that waited.

She does this again and again. In describing leaves, “The first real leaf is a new idea.” Or the wood,

A tree’s wood is also its memoir: we can count the rings to learn the tree’s age, for every season of growth requires a new sheath from the cambium. There’s a lot of additional information written into tree rings, but it is coded within a language that scientists don’t speak fluently—yet. An unusually thick ring could signify a good year, with lots of growth, or it could just be the product of adolescence, a random spurt of growth hormones cued by an influx of unfamiliar pollen from a distant source.

 

Here’s a new way to look at the furniture in your house.

Every piece of wood in your house—from the windowsills to the furniture to the rafters—was once part of a living being, thriving in the open and pulsing with sap. If you look at these wooden objects across the grain, you might be able to trace out the boundaries of a couple of rings. The delicate shape of those lines tells you the story of a couple of years. If you know how to listen, each ring describes how the rain fell and the wind blew and the sun appeared every day at dawn.

On science and scientific discovery,

A true scientist doesn’t perform prescribed experiments; she develops her own and thus generates wholly new knowledge.

One of the most exquisite passages in the book is when she describes her first discovery as a graduate student (see also The Joy of Discovery). Science is usually covered in the media or movies as something sexy and high-tech. But the reality is most of science is done in humble labs with exposed pipes, hidden in the basement of a building, and during the hours most people are asleep. In this instance, the discovery comes during a certain all-nighter.

I was the only person in an infinite exploding universe who knew that this powder was made of opal. In a wide, wide world, full of unimaginable numbers of people, I was—in addition to being small and insufficient—special. I was not only a quirky bundle of genes, but I was also unique existentially, because of the tiny detail that I knew about Creation, because of what I had seen and then understood.

 

…But on that night, I wiped my face with my hands, embarrassed to be weeping over something that most people would see as either trivial or profoundly dull. I stared out the window and saw the first light of the day spilling its glow out upon the campus. I wondered who else in the world was having such an exquisite dawn… Nothing could alter the overwhelming sweetness of briefly holding a small secret that the universe had earmarked just for me. I knew instinctively that if I was worthy of a small secret, I might someday be worthy of a big one.

 

Finally, this one here is now among my top favorite quotes of all time.

Science has taught me that everything is more complicated than we first assume, and that being able to derive happiness from discovery is a recipe for a beautiful life.

These quotes make me smile. Pick up Jahren’s beautiful book and join in the discovery.

 

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