My Year with The Next Big Idea Club

My Year with The Next Big Idea Club

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This post contains affiliate links. If you join The Next Big Idea Club or purchase products through my links, I will earn a commission. Opinions are entirely my own.

 

Since the beginning of this year, I’ve been a member of The Next Big Idea Club, the nonfiction book subscription club curated by Susan Cain, Malcolm Gladwell, Adam Grant, and Daniel Pink. Each quarter, a nice blue box arrives with two pristine hardcovers, plus other trinkets (e.g., book summaries, bookmarks, tote bag).

 

Keep reading to find out more about the club and my reflections on reading the selections so far. First, more details on The Next Big Idea Club.

 

 

How The Next Big Idea Club Works

 

There are three membership levels that you can choose from: Hardbacks, E-books, or Express Membership (you supply your own books). The club reads two books each quarter. Here’s the breakdown of the pricing:

 

Membership Option Billing Frequency Cost/year* Cost/quarter* Equivalent Cost/month
Hardbacks Annual $215.00 $53.75 $17.92
Quarterly $236.00 $59.00 $19.67
E-Books Annual $189.00 $47.25 $15.75
Quarterly $196.00 $49.00 $16.33
Express Membership Annual $89.00 $22.25 $7.42
*Bold face = actual amount billed

 

The Hardbacks subscription—the one I have—comes with a free tote bag and a bonus book. And if you pay the annual fee, you get 10% off.

All of the subscriptions include:

  • Access to video shorts by authors, reading guides, and author interviews for current and past seasons.
  • Access to a Facebook community forum to interact with authors, curators, and attend live Q&A sessions.
  • A donation to kids in under-resourced communities, in partnership with The Future Project.
  • For a limited time, you also get one year of Business Insider PRIME ($99 value) included with your subscription.

 

If you want to check out the club before paying for a membership, you can get a 2-week trial with the Express Membership.

 

I’ve read 6 books with the club so far and these are the ways that The Next Big Idea Club (NBIC) has added value to my life.

 

Exposure to New Books and Ideas

 

As with any good book clubs, NBIC exposes me to book selections I wouldn’t necessarily read otherwise. I would submit that this is the highest value a book club could offer, as it expands the horizon of our reading diet (as opposed to just reading books that are already aligned with our pre-existing worldview).

 

I’ve appreciated the way NBIC has expanded my exposure to certain issues and ideas, the most impactful being the principles behind building modern-day movements in New Power and the issue on free speech on college campuses in Uncensored . I was always interested in social movements and campus life, but these books introduce new questions to probe, new challenges to push through, and new paths to consider, like the ones in the next two points.

 

Big Ideas Take Time

 

Here’s the thing about big ideas: They’re big.

 

They’re not easy life hacks that you can implement and get results in two days. They need to diffuse into our minds. Their essence and principles need to be extracted. And finally, they need to be tested in our real life applications.

 

All of this takes time.

 

Sure, there are actionable steps proposed in each of the book, but the full truth and power of the ideas are not going to manifest fully unless you apply them in a sustained manner over an extended amount of time.

 

Changing culture isn’t easy, building endurance definitely isn’t instant, creating movements and paving a career may take years, engaging in difficult conversations and learning are lifelong pursuits.

 

The span of big ideas is measured in lifetime.

 

Why the long timescale? Because the true work of implementing big ideas is difficult, which brings me to the next point.

 

From Analysis to Design

 

One thing emerges for me as I read through the books: With big ideas, there are the easy part and the hard part of the work.

 

The easy part: Reading the books, critiquing the ideas, and talking about them.

The hard part: Asking how the ideas would inform my life and work decisions, and putting them into practice.

 

The easy part: Thinking about other people who should read the books and implement the ideas.

The hard part: Reflecting on how I contribute to or hinder the progress to a better world, as proposed by the books.

 

The easy work is done at an analytical distance. The hard work is internal and will step on our toes.

 

For me, the question is, how do I move from being a recipient of these ideas to a contributor. From consumer to creator. From analyst to artist.

 

While discussing the Culture Code , I posed a question to someone who is in a position of power, “What are the ways you intentionally shape the culture of your company?” The person paused to reflect and said that the answer is not fully obvious right now.

 

I think often there’s disconnect between engaging intellectually with the ideas vs. bringing them to real life. And it’s always easier to apply them to other people.

 

This question of artistry and design is where NBIC is pushing me to go.

 

(By the way, NBIC is not without criticism—see this blog post by Diana Senechal, which relates to this and the last point. As a NBIC member, I think it’s incumbent on each person to assess the truth of the principles in their own life and work, and not get too wrapped up in the “bigness” or trendiness of the ideas.)

 

Community: Where Ideas Brew

 

Ideas need communities. Communities are where ideas incubate and evolve. For me, the most valuable aspect of NBIC is the community—both the existence and the quality—it fosters.

 

I have found the Facebook community to be an enlightening space where thoughts get exchanged in respectful and considerate ways (much needed these days).

 

But of course, nothing replaces the meeting of minds in flesh and blood. I’ve truly enjoyed the NBIC Meetup groups (shout out to Carrie Sheaffer for organizing the Denver Meetup) and spending time with people whose common preoccupation is learning.

 

Beyond the NBIC-labeled communities, though, I have been in many conversations with others who ask about the club, the books, and by extension, the subject matter of the books. In a way, being a member of NBIC helps me find my tribe in and out of the club. And for this, I am really grateful.

 

Does The Next Big Idea Club sound like something you’d like? Join or check out the free trial here:

For another review of the club, see this post.

Photos by Johnny Loi.

Understanding Poverty: The Reading List

Understanding Poverty: The Reading List

This is the first post of the Understanding Poverty series.

 

For the past several months, my reading theme has been understanding poverty, particularly poverty in America. Some of the questions that driven me throughout this quest were: What are people’s lives like at the bottom of the market? What are the biggest struggles of their lives? How do they cope? What government policies help people’s lives? What policies worsen their lives? Where did the negative attitudes towards the poor come from (living in America, I sensed this from various sources)? From the religious standpoint, what should the role of religious institutions be? What should the attitude of a Christian be? What are the biblical perspectives on the poor?

 

Poverty, being such a complex subject, cannot be summarized neatly in a series of books. My quest hasn’t ended and I feel like this reading list has only skimmed the surface lightly. But I decided to begin a series of posts on my reflections throughout this journey to organize my thoughts, share learnings, and begin a conversation with you, readers of the blog. I am very much a blank slate on the topic–I do not know much. So I’m eager to learn.

 

As the launchpad for the essay series, I’m sharing my Understanding Poverty Reading List, which is likely to evolve further. If you have recommendations to add to my list, let me know!

 

1. Evicted: Poverty and Profit in the American City

Evicted is one of the best books I’ve ever read. It deals with the deep struggle for housing for the poorest of the poor in America. One of the biggest points of the book is that eviction is not only caused by poverty, but it also causes poverty. Matthew Desmond wrote out his research brilliantly in a very engaging narrative nonfiction form. He followed the lives of several families and individuals for an extended amount of time and recorded their challenges every step of the way.

Desmond’s work has also been spotlighted in the news recently. His Eviction Lab at Princeton University just released a nationwide database on evictions. For the nerds out there, he has made the raw data available for you to crunch and analyze, and share with your communities.

 

2. $2.00 a Day: Living on Almost Nothing in America

This book was what sparked my quest into the topic of poverty. I got it through a Kindle sale a few years ago because the title was very intriguing. Imagine, I got it for $1.99, the same amount some people live on for a day. $2.00 a Day also follows the lives of a few people, but also covers some policy background that has historically impacted–for better or for worse–the lives of the poorest in America. Several common themes emerge from this book and Evicted, especially on how people cope at this level of poverty.

 

3. Hillbilly Elegy: A Memoir of a Family and Culture in Crisis

Hillbilly Elegy has been credited as one of the explainers of the protectionist movement that arises from those who feel left behind by globalization, modern economy, and society. I don’t think J.D. Vance set out to play this role–he was really just telling the story of his upbringing–but he certainly opened the eyes of many to a specific culture and community that doesn’t really get represented much in most media. I can’t really do it justice in this summary, other than to say, it’s an important read.

 

4. Just Mercy: A Story of Justice and Redemption

Bryan Stevenson is my modern-day hero. In Just Mercy, poverty intersects criminal justice and race. While Hillbilly Elegy is about a poor white community, Just Mercy sheds lights on those who have historically bore the brunt of injustice in criminal law, the poor blacks. One of Stevenson’s main talking points is that in this country, you get treated better by the law if you were rich and guilty than if you were poor and innocent.

Stevenson’s work with the Equal Justice Initiative has also been spotlighted in the news very recently with the opening of the Legacy Museum: From Enslavement to Mass Incarceration and the National Memorial for Peace and Justice dedicated to African Americans terrorized by lynching in 19th and 20th century America.

 

5. Finding Calcutta: What Mother Teresa Taught Me About Meaningful Work and Service

Mary Poplin wrote about her experience working with Mother Teresa and the Missionaries of Charity in Calcutta. This book is not about poverty in America, but it is about poverty and the heart of an immensely influential figure in human history. To me, Poplin becomes a vehicle that carries a common-to-me mindset and attitudes towards this radical social justice work, and how Mother Teresa’s approach challenges these mindset and attitudes.

 

6. Kisses from Katie: A Story of Relentless Love and Redemption

Similar to Finding Calcutta, Katie Davis’ radical decision to live in Uganda and her mission to love, love, and love the children there is a challenge to a complacent, convenient, and comfortable involvement in social justice work, especially in the Christian context.

 

7. Tattoos on the Heart: The Power of Boundless Compassion

Greg Boyle’s work with Homeboy Industries, a gang-intervention program in Los Angeles that provides gang members with jobs and support, is simply incredible. But this book, and Boyle’s message, stands out to me in that he doesn’t focus much on how to help the poor. His main message is to be with the poor. He calls it kinship, something I will talk about extensively in the essay series, as it unlocks a profound way of thinking about altruism for me.

 

8. Barking to the Choir: The Power of Radical Kinship

See #7 above.

 

9. The Other America – A Speech from The Radical King (Free)

This is Martin Luther King Jr.’s speech on the lives of “the other America”, the part where rights are not fully realized. It’s a great reminder that there are lives out there that may be very dissimilar to ours, and we ought not to close out minds and hearts towards those “other people.”

 

To read

 

10. The Other America: Poverty in the United States

 

11. The Color of Law: A Forgotten History of How Our Government Segregated America

 

12. Nickel and Dimed: On (Not) Getting By in America

 

I think this initial reading list gives a glimpse on how complex poverty is. It intersects housing, race, crime, drugs, abuse, and many other big issues that are not easily summarized, let alone solved. But I don’t believe in a fatalistic view that says if you can’t do anything about it, why bother knowing at all. I think there’s value in understanding what’s going on, even if one still doesn’t know what to do with it at the moment.

I fully realize that the point of view I take here is one of privilege–everything about poverty in these books is foreign to me. Each of this book opens up a whole new world that I am not familiar with, or even aware of. But I guess there’s a first step for everyone. And this is mine.

 

U.S. Presidential Timeline

U.S. Presidential Timeline

Longtime readers of this blog know that I’m a big fan of timelines. Timelines are a great visualization technique to see a “slice” of history–what events take place at the same time in different places? This time, my subject of choice is the U.S. Presidential Timeline.

 

As an immigrant who did not grow up in the U.S., and someone who pursues a STEM education through and through, it so happens that I have never studied American History in a classroom setting. But ever since I became a permanent–as opposed to alien–resident, and now have given birth to an American, my interest in this nation’s history has increasingly grown. It’s hard to fully engage and understand today’s sociopolitical and cultural conversations without proper background, something like walking into somebody else’s conversation, and the American conversation is often rapt with historical jargon.

 

Everything I’ve learned about American History is self-taught, from reading, watching, listening, basically consuming all kinds of media. Thanks to my friend, Amy, my current obsession is binge-listening to the Presidential podcast by Lilian Cunningham of the Washington Post. It’s a great first pass of the last 241 years of history. I’ve thought about reading one of each U.S. President’s biographies–sounds like a great education–but since they’re typically 1000 pages apiece, this will be slow going. (Anyone else interested? Let’s form a support group, maybe? By the way, the Presidential podcast has a great reading list here.)

 

In any case, it’s hard for me not to see data whenever I delve into history. I have a long term project of synthesizing everything I read into a big giant timeline, to gain perspective of how things relate, or don’t, across the globe. For the U.S., this is the start.

 

U.S. Presidential Timeline

(Click image to enlarge)

 

This U.S. Presidential Timeline has both each President’s lifespan and their presidency. The trivia masters among you can probably spit out the-most facts of presidential history, like the shortest presidency, the longest, the youngest to take office, the oldest, who died in office, etc. For the rest of us, maybe we can turn this timeline into a game.

 

One thing that jumps out to me though is the gaps in the Presidents’ ages between before and after Eisenhower, and before and after George H. W. Bush. It seems like the presidency skips a generation born circa early 1900s and 1930s (WWI and WWII? Is this real?). Internet, please enlighten me.

 

What do you observe from this timeline? Comment with your interesting observations!

 

As usual, if you’re interested in the source file for this timeline, let me know! There are more details there than displayed here.

 

Enjoy!

 

Craving for Deep Work

Craving for Deep Work

There’s a satisfaction that comes from crossing off many items from a to-do list that each only requires 15 minutes or less. But there’s also a type of satisfaction that will never come from just crossing off 15-minute items.

 

The latter type of satisfaction is the one that you get after doing deep work, a work that takes long incubation and construction time, that squeezes your brain until it is fried, that produces something big, whose process seems like childbirth.

 

Often, the adult life is filled with scattered type activities. Chores, bills, errands. They are short-term activities that never end. It takes a different kind of endurance to do these activities.

 

But even in artistic endeavors, with the pressure to be visible and noticed throughout social media these days, tend to be quick work at the expense of depth.

 

Yet, it’s still so satisfying when you read a lengthy investigative journalistic piece, or listen to a story that you know have been crafted for a very long time, with much thought and intention, research and revisions. These are examples of deep work, a type of work that chisels a piece of your soul and you’ll never be the same again as a result of producing it.

 

Quantity Produces Quality

I tend to believe in a proportionality rule. Things that develop over time don’t disappear over time. Things that get done quickly tend to get forgotten quickly too. And it’s not just the total amount of time required to complete the work, it’s also the amount of time put in for any given work session. There are thoughts you will never get to unless you spend two, three, four contiguous hours thinking about the work.

 

Which is a problem in today’s distracted world. There are a plethora of things that demand our micro-attention constantly, and it takes immense discipline to switch off and focus about one thing for a long time. The trade is this: what is the opportunity cost of being distracted? It’s that valuable work that would otherwise be produced if we were not distracted.

 

I remember the first time I transitioned into an 8-hour work day schedule. At first, it was so boring to sit in one place for 8 hours, waiting for that 5 o’clock to come. To pass the time, I checked Facebook, browsed the world wide web, switching between work and distractions to help pass the time, or so I thought.

 

But then I tried another experiment, which was to block off all distractions for that 8-hour time period and just work. Incredibly, by doing this, I was able to get into another level of focus that made work even more interesting. I got into the zone. More questions emerged. The brain was working, plugged into another gear, and time ceased to be felt. The 8-hour passed by so much quicker, and none of it was boring.

 

Getting Over the Dip

To get to a state of flow in deep work takes some initiation effort. There’s a dip that we all have to get over–where most people abandon their efforts–to get to the other side. It’s not easy, and sometimes laziness prevails. But past this threshold, there’s something valuable, a combination of our own creativity and individuality, a contribution that only we can make.

 

The labor of producing something good will be painful in some degree. But it’s always worth it.

 

 

A book that I want to read on the subject of deep work is Cal Newport’s Deep Work: Rules for Focused Success in a Distracted World.

Tribe: Home in Community

Tribe: Home in Community

Part 2 of a series of posts on Home-Longing. Read Part 1, Home in Language: Why Speaking in Your Mother Tongue is So Refreshing.

 

Ever since I joined the ranks of homeowners, I finally see and feel this pattern of life called the American suburbia. Before this, I was that urban person who was only minutes away to major grocery stores, bookstores—both chain and independent—and delicious, diverse, ethnic restaurants. Not anymore. Part of me is still trying to understand why some call this the American Dream…

 

One thing that is markedly distinct about the change to suburban life, with all the space that comes with it, is its isolation. Perhaps people enjoy their nice houses so much that they don’t come out? Over the past months, I kept saying, “Where is everybody?” All these houses, and I didn’t see anybody in their front or backyards, or on the streets. Maybe because it was winter. I saw their parked cars though, so there was evidence of life.

 

People. Not that I’m the most social being on earth, but I do like to see people. People working, people doing activities, walking, even at times yelling at each other. Seeing people at the same place signals a common interest. Even though you may not be interacting with all of them, the fact that you’re there together is a sign of camaraderie. “Oh, you love books too!”

 

But when there are not many places to gather, how in the world are you supposed to find or form a tribe?

 

Tribe and Belonging

Sebastian Junger’s concise and poignant book, Tribe: On Homecoming and Belonging, was especially resonant when I read it earlier this year. It delves into the role of community in a person’s mental health and well being, except that that description is so watered down and doesn’t do the book justice. Junger calls on the properties of ancient tribal social structures that, though seen as primitive by modern people, in fact supply a sense of home and belonging to their members commonly lacking in modern society.

 

In its introduction, he writes:

The word “tribe” is far harder to define, but a start might be the people you feel compelled to share the last of your food with… This book is about why that sentiment is such a rare and precious thing in modern society, and how the lack of it has affected us all. It’s about what we can learn from tribal societies about loyalty and belonging and the eternal human quest for meaning. It’s about why—for many people—war feels better than peace and hardship can turn out to be a great blessing and disasters are sometimes remembered more fondly than weddings or tropical vacations. Humans don’t mind hardship, in fact they thrive on it; what they mind is not feeling necessary. Modern society has perfected the art of making people not feel necessary. It’s time for that to end.

 

It begs the question, is there a group of people whose survival is so important to me that I would share my last food with?

How Money Pulls Us Apart

Wealth and affluence, I daresay the mark of modern society, come with many great blessings. With them, many basic human sufferings are avoided and we are enabled to enjoy and entertain ourselves with much delight. Vacation, eating out, hobbies, etc.

 

But there are shadows that lurk behind these blessings that may catch people unaware. The fact that our money can satisfy so much of our needs, bolstering our independence, by definition lessens our need of other people. We like this. We like to be able to move and do things on our own and not depend on someone else’s good graces.

 

Take exercise equipment. In my last apartment I lived in (and boy, what a great apartment it was), I used to walk to my local gym to work out. I saw other people exercising and running, which inspired you and boosted your own motivation. I interacted with the staff and also increased the chances of running into coworkers who lived in the area too.

 

When my husband and I decided to buy a treadmill instead of paying for gym membership, the convenience of running at home was great to have, but it came at the expense of the people exposure at a communal space. The only “interaction” I would have while running was maybe a podcast, the recorded voice of another human being.

 

Obviously, there are pros and cons of each option—I’m not saying one is absolutely better than the other. But it is a trade-off. The pros and cons differ.

 

Junger stretches this privatization of resources and links it further to mental health. Perhaps one of the big cons of independence and self-sufficiency is loneliness and depression.

First agriculture, and then industry, changed two fundamental things about the human experience. The accumulation of personal property allowed people to make more and more individualistic choices about their lives, and those choices unavoidably diminished group efforts toward a common good. And as society modernized, people found themselves able to live independently from any communal group. A person living in a modern city or a suburb can, for the first time in history, go through an entire day—or an entire life—mostly encountering complete strangers. They can be surrounded by others and yet feel deeply, dangerously alone.

 

The evidence that this is hard on us is overwhelming. Although happiness is notoriously subjective and difficult to measure, mental illness is not. Numerous cross-cultural studies have shown that modern society—despite its nearly miraculous advances in medicine, science, and technology—is afflicted with some of the highest rates of depression, schizophrenia, poor health, anxiety, and chronic loneliness in human history. As affluence and urbanization rise in a society, rates of depression and suicide tend to go up rather than down. Rather than buffering people from clinical depression, increased wealth in a society seems to foster it.

 

Money doesn’t buy everything, obviously. Especially in an individualistic culture, the lack of people interaction can have a serious effect on someone’s mental health.

Financial independence can lead to isolation, and isolation can put people at a greatly increased risk of depression and suicide. This might be a fair trade for a generally wealthier society—but a trade it is.

The Leveling Effect of Suffering

In contrast, one of the blessings of “financial dependence” is the community aspect of shared resources. Sure, it comes with many frustrations—you have to deal with other people—but loneliness is likely not part of it. Junger argues that often people cherish the memories of disasters, whether natural or manmade (war), because they seem to level and ennoble human nature. They bring the best in everyone, because each has a role to play in the survival of the community. Everyone feels needed and important.

 

Yet…

The beauty and the tragedy of the modern world is that it eliminates many situations that require people to demonstrate a commitment to the collective good. Protected by police and fire departments and relieved of most of the challenges of survival, an urban man might go through his entire life without having to come to the aid of someone in danger—or even give up his dinner. Likewise, a woman in a society that has codified its moral behavior into a set of laws and penalties might never have to make a choice that puts her very life at risk. What would you risk dying for—and for whom—is perhaps the most profound question a person can ask themselves. The vast majority of people in modern society are able to pass their whole lives without ever having to answer that question, which is both an enormous blessing and a significant loss. It is a loss because having to face that question has, for tens of millennia, been one of the ways that we have defined ourselves as people. And it is a blessing because life has gotten far less difficult and traumatic than it was for most people even a century ago.

 

To belong to a tribe, a community with shared experiences, is to find a home. How do you find your tribe?

 

For more, read Tribe: On Homecoming and Belonging by Sebastian Junger. It goes deeper into the tribal psychology of war, PTSD, and what a society should do with regards to war veterans.

This article is Part 2 of a series of posts on Home-Longing. Read Part 1, Home in Language: Why Speaking in Your Mother Tongue is So Refreshing.